Michael Goetz

Create Awesome Emails

Crafting email campaigns is an inexpensive yet powerful way to deliver your business to business message. There are over 122 billion B2B emails sent every hour. Nearly 70% of marketers say email marketing is essential to their business. The below tips will ensure your message is received, read and acted upon. Subject Lines Punctuation isn’t necessary Read more about Create Awesome Emails[…]

Michael Goetz

Create A Social Strategy That Shines

If you don’t have a social media presence, your business does not exist in the eyes of your potential consumers. If potential clients cannot find you on social media, they’ll find your competitor. A successful social media strategy will add tremendous benefits, including increased revenue, branding and engagement. 1. Define your objectives. Set goals and establish Read more about Create A Social Strategy That Shines[…]

Michael Goetz

Invent Your Image

Effective marketing communication is based on a clearly defined corporate image. The image summarizes what your organization stands for and how well your organization’s position has been established. The goal of image management is to create and influence an impression in the minds of clients and customers. Your customers see many things as they come in Read more about Invent Your Image[…]