Michael Goetz Marketing

From Boring to Soaring

To take your marketing from boring to soaring your business must have a marketing strategy. Strategy steps can vary. Below is a condensed outline that will  help you capture market share and catapult revenue. Look internally. Analyze your organization’s strengths, weaknesses and goals. Brainstorm and include everything. Once you have your list, identify priorities. This Read more about From Boring to Soaring[…]

Michael Goetz Marketing

Simple is the New Sexy

Less is best. The most effective way to reach your clients isn’t through complicated and verbose websites, advertisements or sales copy, but instead through making their decision-making process easy. Give customers and potential customers exactly what they need and need to know. Don’t go overboard. It has been estimated that nearly 90% of customers are Read more about Simple is the New Sexy[…]