Michael Goetz Marketing

Do This Not That

Crafting successful email campaigns could quite possibly yield the highest ROI of all of your marketing initiatives. When it comes to email marketing, there are a lot of marketers out there who say you should ALWAYS do this or NEVER do that. Below are what I consider the BEST and not-so-best marketing practices. The Do’s: DO Read more about Do This Not That[…]

Michael Goetz Marketing

Your Twitter Content Strategy

Twitter is an amazing social platform your organization should use. Twitter conversations are like any other conversation you have with your customers and potential customers. Twitter gives you direct access to people that will help grow your business. The following strategy will with help you establish continuous conversation with your followers. Listen and Pay Attention Read more about Your Twitter Content Strategy[…]

Why You?

Knowing why you’re better than your competition affects your marketing efforts. It impacts the content you create, language you use on your website and marketing collateral and how your sales team handles leads. Why did your customers choose you? Why do they stick with you? Understanding your competitive advantage will help you create a visible and Read more about Why You?[…]