Content marketing has become a prominent marketing method to attract qualifies leads. In fact, 92% of marketers use content marketing. 58% of B2B marketers and 60% of B2C marketers plan to increase their content marketing strategy this year.
Below are simple and effective content creation and management tips to develop and mange your content creation strategy.
- Create a Content Marketing Calendar
Using a calendar that documents your content strategy will guarantee timely content creation. This will help your organization to allocate time needed to strategize, brainstorm, create and publish.
- Decide What Works for You
Gain a solid understanding of the characteristics of past content that has worked. Use Google Analytics to check the top ranked pages and search queries to see what content has performed the best and what keywords are used most.
- Check out What’s Trending on Social Media
Social media a useful tool to generate topic ideas. Writing content around trending social media topics will help you provide relevant information.
- Gather Information Using Surveys
Surveys are a great way to generate content. They will also help you understand your client and their position on a topic.
- Go Visual
Visual content is appealing to everyone. 90% of information that goes to the brain is visual. Content that uses images receive 94% more views than those without,
Content marketing is a much needed part of successful SEO. Use it to engage your audience and create a new following.