Create Epic Engagement

Michael GoetzQ. What should I post?

A. Visually based content. Making your content visual is the best thing you can do to drive social media engagement. The statistics say pictures make up 93% of the most engaging posts on Facebook. Photos get 53% more likes,104% more comments and 84% more click-through’s on links than text-based posts.

Q. What is an example of a post?

A. Ask a question. The goal is to start the conversation. You can accomplish this by asking a questions. Although questions tend to get fewer likes and shares, they are what get people talking and engaged. Ask questions that include should, would, and who.

Q. What content should I post?

A. Lifestyle – what your brand stands for. Make people who visit your page want to be part of the lifestyle you offer. Posts on social media by brands have become less about selling products and more about selling what you stand for. Selling a lifestyle instead of individual products or services will make creating creative content easier. Keep your posts short and simple! Your posts should be between 80-250 characters….let your pictures do the talking!