Create Your Google AdWord Strategy

Michael Goetz MarketingEffectively using Google AdWords is essential for online marketing. Google AdWords is the most popular form of pay-per-click (PPC) marketing.

When placing AdWords, marketers bid on relevant keywords that trigger their sponsored ads that appear in the search engine results page (SERP). When using Google AdWords, Google chooses which ads are shown and in what position based on the advertiser’s maximum bid and quality score.

Your quality score is incredibly important and determined by a matrix of factors:

  • Ad copy relevance
  • Ad relevance to its landing page
  • Ad click through rate (CTR)
  • Account performance history
  • Relevance and performance factors

The most important element to effectively use Google AdWords is relevance.

Why is Relevance Relevant?

Google connects online users with ads that match their search and helps them find what they’re looking for. Higher quality scores are given to marketers who have relevant groupings. A high quality score gives marketers better AdWords ad placements and impressions. Having a high quality score also lowers the cost-per-click.

Place Your Ad.

Generate your keyword list for your AdWord campaign. Then segment your keywords into groups. Now you can create your ad’s copy. Make it concise and captivating with an action call. Be sure to your ad is relevant to your keywords and landing page.

Once you’ve begun your AdWord campaign, be sure to check the stats regularly and make necessary adjustments, such as adding new words or stoping or pausing others.