Your social media strategy should always start with creating blog posts that influence your clients and establishes you as an industry expert. Blogs are social media gold because they can be posted and highlighted on all your social media platforms. Michael Goetz Marketing creates client blogs that increases engagement, gets clients noticed and drives revenue.
Begin your blog with an engaging title. Make it attention grabbing and include keywords close to the start of the title. Make it unique, simple and fewer than 70 characters.
In your first paragraph, make sure any keywords are featured in the first sentence to spark interest. Draw people in by giving them a glimpse of what they can expect to read in your blog. When you summarize your post, be sure to include a call to action. This could be a link to a previous post, or could be a question that readers respond to in the comments field. The perfect blog post is between 500-800 words.
Don’t forget to use links throughout your post that direct readers to past posts or contact pages. Add social media buttons to the post that prompt viewers to share your information.
Remember: The more frequently you publish new posts, the more new content there is for people to see and the more reason there is for people to visit again and again.