Less is best. The most effective way to reach your clients isn’t through complicated and verbose websites, advertisements or sales copy, but instead through making their decision-making process easy. Give customers and potential customers exactly what they need and need to know. Don’t go overboard. It has been estimated that nearly 90% of customers are likely to make a sale if the decision-making process is streamlined and simplified.
Information overland doesn’t work. People view anywhere from several hundred to several thousand marketing messages daily. Stand out by making your message easy to consume and remember. This can be accomplished by using subheadings, short paragraphs and bullets.
- What is your most compelling point?
- What are the most important features/benefits for consumers?
- What is the least amount of information needed for consumers to make a decision?
Keep it short, simple and memorable and your clients and potential clients will have an easy time deciding why they should choose you.